Trust Is No Coincidence: KELLYS Wins the Most Trusted Brand of the Year 2025 Award
17. December 2025
As the year comes to an end, we have another reason to be proud. Kellys has earned the title of Most Trusted Brand 2025 in the Bicycles category, based on an independent evaluation by Slovak consumers.
This award confirms that quality, innovation, and transparent communication are everyday values embedded in our products, not just a marketing phrases. Trust does not arise by chance; it is the result of nearly 35 years of work by our entire team and continuous feedback from you, our customers and riders.
At the same time, this award represents a commitment for us. We want to continue bringing top-quality electric and traditional bicycles to the market, and above all, to keep doing what we do best - pushing the boundaries of cycling through meaningful technological innovations. Examples include our new, revolutionary AMXXPRO drive system and our Outrage helmet range equipped with TWICEME safety technology.
The award was accepted on 26 November 2025 at a ceremonial gala evening by our Marketing Director, Michal Fiabáne.
In the words of Michal Divinc, CEO of KELLYS BICYCLES: "I believe we can all agree that trust is exactly what each of us needs to feel when getting on a bicycle. All the more so, we at KELLYS are delighted that Slovak consumers associate our brand precisely with this attribute. It is a great responsibility for us not to slow down in our work, and at the same time an encouragement in our ambition to achieve a similar position in other international markets as well."
The organizers have long emphasized that trust stems from consistent quality, transparent communication, and keeping promises. It is precisely such brands that win and retain loyal customers.
The Most Trusted Brands 2025 ranking has been recognizing brands for the tenth time. The NielsenIQ survey was conducted at the turn of September and October among a sample of 2,000 respondents and evaluated customer trust across 77 categories and approximately 700 brands.
